When it came time, at the end of my studies in Illustration, to imagine how the vernissage campaign could look, I found two subjects to be particularly interesting: dreams and magic.
Dreams can represent creativity and ideas for which art acts as a vessel. My first concept was therefore filled with strange, dream-like creatures, visible through holes in paper. The holes, arranged in a sort of maze, were made to resemble the shape of a brain.
Artistic creation, a mysterious and captivating process, can seem like magic to an observer. My second concept showed a wizard character making soap bubbles filled with fun, colourful patterns.
For each concept I had to draft up a main poster, as well as a large banner placed at the college’s metro entrance, an a-board, and an example of the event’s signage.
CONCEPT 1
CONCEPT 2
I chose to go forward with the second concept because it felt most like a celebration.
I created the different elements of the main poster separately to be able to easily reposition them into different formats. The character was rendered in graphite, and the bubbles and the text were done digitally.
